Mr. Masakichi Kubo, the first president, launches a mail order service for the whitening lotion “Utena” through a ladies’ magazine, “Shufu-no tomo”, thus establishing the foundations for our current activities.
Starts trading as “Kubo Masakichi Shoten (store)” in Hongo (currently, Bunkyo-ku). Completes construction of the plant at Minami-karasuyama, Setagaya-ku (current site).
Cream is categorized as three types, namely, “Snow Brand (vanishing, fat-free)”, “Moon brand (hygienic, neutral)”, and “Flower brand (cold, fat)”, and becomes properly systemized.
Releases “Utena Face Powder” (dry and wet types).
Establishes R&D center.
Releases “Utena lotion”.
Changes the trade name to Utena Honpo “Kubo Masakichi Shoten (Store) Co., Ltd.”, and becomes incorporated.
Changes the company name to “Utena Yakuhin Kogyo (Medical Industries) Co., Ltd.”
Mr. Norimasa Kubo installed as CEO.
Changes the company name to “Utena Co., Ltd.”
Releases “Utena nutritious milky cream”.
Releases Japan’s first cream specifically for men: “Utena Men’s Cream”.
Releases “Utena Kids’ Cream”.
Releases “Chaleur” series providing skincare and make-up range.
Completes and starts construction at Iwatsuki manufactory. (Iwatsuki, Saitama County).
Releases natural cosmetics blended with aloe extract: “Utena Moisture” series.
Complete construction of current head office building.
Releases “Retage” skincare series containing collagen into self-service category.
Complete construction of Hachioji building.
Moves R&D center and Logistics center to Hachioji building.
Mr. Masayuki Kubo installed as CEO.
Releases “Pores” resolution for blackhead and keratotic plugs, and “Proqualite” hair care series for unruly hair.
Releases “Matomage” hair styling series.
Releases “Massini” hair-volumed spray enhancing hair volume and thickness.
Releases “Lamuca” anti-aging care series containing 3 kinds of collagen.
Releases ”Proqualite Straight Permanent ”, a home permanent kit for unruly hair.
Releases “Puresa” facial sheet mask series.
Mr. Tomofusa Iwakura installed as CEO.
Sells off Utena Iwatsuki manufactory and starts facility-less policy.
Renewal releases “Simple Balance” multifunctional skin care series.
Releases “Liftage” lifting tape for sagging skin.
Releases “Yuzu-yu” non-additive hair oil, cares scalp and hair.
Releases premium sheet mask series “ Premium Puresa Jelly Mask”.
Collaborates with Kitagawa village, Kochi county. Develops and renews “ Yuzu-yu” series.
Opens a flagship EC shop at T-mall global, the biggest cross-border platform of China.
Establishes Utena(Shanghai) Cosmetics Co.,Ltd.
Move R&D center to Kanagawa Science Park (Kawasaki city, Kanagawa County.) and establishes “R&D Tokyo Center.
Establishes Utena International Co., Limited
Mr. Masanori Aosaki installed as CEO.
Establishes Utena International Co., Limited. Taiwan Branch