HISTORY

1923	Mr. Masakichi Kubo, the first president, launches a mail order service for the whitening lotion “Utena” through a ladies’ magazine, “Shufu-no tomo”, thus establishing the foundations for our current activities.
1927	Starts trading as “Kubo Masakichi Shoten (store)” in Hongo (currently, Bunkyo-ku). Completes construction of the plant at Minami-karasuyama, Setagaya-ku (current site).
1928	Cream is categorized as three types, namely, “Snow Brand (vanishing, fat-free)”, “Moon brand (hygienic, neutral)”, and “Flower brand (cold, fat)”, and becomes properly systemized.
1929	Releases “Utena Face Powder” (dry and wet types).
1933	Establishes R&D center.
1935	Releases “Utena lotion”.
1937	Changes the trade name to Utena Honpo “Kubo Masakichi Shoten (Store) Co., Ltd.”, and becomes incorporated.
1946	Changes the company name to “Utena Yakuhin Kogyo (Medical Industries) Co., Ltd.”
1947	Mr. Norimasa Kubo installed as CEO.
1950	Changes the company name to “Utena Co., Ltd.”
1952	Releases “Utena nutritious milky cream”.
1957	Releases Japan’s first cream specifically for men: “Utena Men’s Cream”.
1965	Releases “Utena Kids’ Cream”.
1970	Releases “Chaleur” series providing skincare and make-up range.
1974	Completes and starts construction at Iwatsuki manufactory. (Iwatsuki, Saitama County).
1983	Releases natural cosmetics blended with aloe extract: “Utena Moisture” series.
1986	Complete construction of current head office building.
1987	Releases “Retage” skincare series containing collagen into self-service category.
1988	Complete construction of Hachioji building.
1989	Moves R&D center and Logistics center to Hachioji building.
1991	Mr. Masayuki Kubo installed as CEO. Releases “Pores” resolution for blackhead and keratotic plugs, and “Proqualite” hair care series for unruly hair.
1996	Releases “Matomage” hair styling series.
1997	Releases “Massini” hair-volumed spray enhancing hair volume and thickness.
1999	Releases “Lamuca” anti-aging care series containing 3 kinds of collagen.
2000	Releases ”Proqualite Straight Permanent ”, a home permanent kit for unruly hair.
2004	Releases “Puresa” facial sheet mask series.
2005	Mr. Tomofusa Iwakura installed as CEO.
2007	Sells off Utena Iwatsuki manufactory and starts facility-less policy.
2010	Renewal releases “Simple Balance” multifunctional skin care series.
2013	Releases “Liftage” lifting tape for sagging skin. Releases “Yuzu-yu” non-additive hair oil, cares scalp and hair.
2014	Releases premium sheet mask series “ Premium Puresa Jelly Mask”.
2016	Collaborates with Kitagawa village, Kochi county. Develops and renews “ Yuzu-yu” series. Opens a flagship EC shop at T-mall global, the biggest cross-border platform of China. Establishes Utena(Shanghai) Cosmetics Co.,Ltd.
2017	Move R&D center to Kanagawa Science Park (Kawasaki city, Kanagawa County.) and establishes “R&D Tokyo Center. Establishes Utena International Co., Limited
2018	Mr. Masanori Aosaki installed as CEO. Establishes Utena International Co., Limited. Taiwan Branch