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Malaysia
  • Home
  • Brands
    • Aloes Skincare
    • Everish Facial Scrub
    • Juicy Cleanse Facial Wash & Body Scrub
    • Magiabotanica Moisturizing
    • Matomage Hair Styling
    • Premium Puresa Face Mask
    • Yuzu-yu Haircare
  • Products
    • Skin Care
    • Hair Care
    • Body Care
  • About Utena
    • Greetings from CEO
    • Corporate Philosophy
    • Reliability & Safety
    • History of Utena
    • 90 Years of Excellence
  • Verification
  • Promotions
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Greetings from CEO

“Cosmetics beautify inner self” said one well-known folklorist.
This is the famous quote implying that the essence of beautifying oneself which usually refers to as beautifying outer self by providing skin and hair care, could be elevated to the level of inner self.
We assume it would be quite natural that the pleasure and contentment of each person consequently creates a positive influence on our environment and society.
Being a responsible member of the cosmetics industry, it is our great pleasure and pride to deal with the diversified efficacy of cosmetics.

“Faithfully contribute to the society, and consider people’s satisfactions as our pleasure” is our company philosophy which has been kept unchanged ever since the foundation in early Showa era, and still is vividly inspiring us. We will continue to put forth our greatest effort in hopes of providing the best support to the beauty of all.

CEO Masanori Aosaki

Greetings from CEO
Corporate Philosophy
Reliability and Safety
History of Utena
90 Years of Excellence

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